2-MINUTE SNAPSHOT
A quick overview of my background, the work I do, and my core principles.
MY PROFESSIONAL FOCUS
I spend the lion’s share of my time is providing strategic advisory to founders, subject matter experts, and companies.
My frameworks guide businesses through a precision-driven process that eliminates inefficiencies, optimizes growth levers, and builds a scalable, revenue-generating machine.
I’ve spent the last 30 years in marketing, running hundreds of campaigns, executing product launches, and helping businesses turn overlooked opportunities into profitable revenue streams.
MY ETHOS
At the core of my work is a framework built on Strategic Precision to help companies re-engage lost leads and turn one-time buyers into long term clients, recovering every dollar they’re leaving on the table.
Most businesses focus on the front-end of sales. This looks like going after more traffic, more leads, more attention. But the real money is sitting in the overlooked, unoptimized gaps in their existing customer journey.
The missed follow-ups.
The unclear next steps.
The one-and-done buyers who should have been lifelong customers.
I specialize in finding and fixing revenue leaks.
The goal isn’t just to fix what’s not working but to increase perceived value, strengthens customer retention, and turns every transaction into the start of a longer, more profitable relationship.
VALUE = PERCEIVED SCARCITY + UTILITY
The Value Paradox is a principle that is thousands of years old. It’s rooted in human psychology and economic behavior.
We naturally assign higher value to things that are both rare and highly useful.
This is why champagne is valued higher than water, even though water is needed for us to survive.
It’s not about what’s objectively more important. it’s about perception.
Yet, despite seeing this play out across every industry, most companies still focus on acquiring more leads when the real profit comes from maximizing the value of the ones they already have.
I operate under a principle I call Strategic Precision.
It’s a novel idea to design a business where every action is tied to a specific revenue-driving purpose. Creating a marketing and sales structure where prospects are guided through a deliberate journey.
Inserting Strategic Precision shifts the power frame…
And turns every interaction into an opportunity to increase customer value, maximizing revenue from the clients you’ve already earned.
I’ve spent 30 years refining this approach—helped clients implement high-leverage marketing, sales, and customer retention systems that remove inefficiencies and increase revenue without more work.
You can see a case study of how I’ve executed this Strategic Precision approach to attraction-based sales and monetization HERE.